What is Email Marketing?
The rate of innovation and the number of tools available to marketers today is nothing short of astounding. According to VentureBeat, there are 1,876 companies in 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and many more.
Moreover, several of the categories were not present in the previous year's report.
However, there is one industry that performs well year after year: email marketing. The reasoning is straightforward: email has provided marketers with the highest return on investment over the last decade. Email marketing generates $38 in ROI for every $1 spent and offers advertisers the broadest reach of any channel available to them. Despite the abundance of marketing tools available, email marketing remains the most effective.
In this tutorial, we'll go over seven reasons why email marketing is essential in your digital marketing strategy, as well as how experts use it as a primary strategy in their campaigns. You can check out and read these business growth tips.
There are some reasons why email marketing can help your business grow.
Marketers must now do more with less. They must engage their audience in a highly personalized manner while staying within budget. Marketers who can do this—connect with prospects and customers in a laser-like focus—will be successful in generating revenue and ROI for their businesses.
According to the VentureBeat analysis, no marketing category outlasts email marketing. While certain marketing trends come and go, email remains the most popular.
1. Email marketing has a wider audience.
With over 1 billion active users on Facebook and 255 million on Twitter, it's easy to believe that social media is the most effective way to reach the masses. These are impressive figures, but information about email usage isn't as widely disseminated.
The total number of global email accounts was 3.9 billion in 2013 and is expected to reach 4.9 billion by 2017.
Consider your own internet usage, which may appear unusual at first: You must enter your email address when creating an account on a website (such as an online store). Even creating a Facebook or Twitter account necessitates the use of an email address. Furthermore, Facebook and Twitter send email notifications to users.
2. Email marketing communicates your message.
If a marketer must choose between adding a new email subscriber and gaining a new Facebook follower, the email subscriber should always be chosen.
This is due to two major factors:
For starters, while 90% of email is delivered to the intended recipient's inbox, only 2% of your Facebook friends see your posts in their News Feed. This is due to the fact that Facebook limits the number of times your posts appear in the News Feed in order to encourage businesses to use paid advertising.
This is critical when it comes to getting your message in front of your target audience.
3. Conversions are driven by email marketing.
The vast majority of marketers are obsessed with increasing conversion rates. Marketers' ultimate goal is to convert potential customers into paying customers, whether through leads, sales, memberships, or a specific statistic to your business plan.
When it comes to conversions, no medium outperforms email.
In reality, the average click-through rate for an email campaign is around 3% (of total recipients), whereas the average click-through rate for a tweet is around 0.5 percent.