With the number of social media users in 2020 crossing 4 billion (according to Hootsuite), an increase of around 10% from the previous year, Social Media is the platform that you as a business should be looking up, to drive your goals. And it should not surprise you why 90% of the brands are using this media to create brand awareness as targeting and building an audience becomes a lot easier.
1. Optimization of Social Media Profile
To make your social media platform fruitful, you need to start with optimizing your social profile. People notice even the minute things and click on the links that are there on your SMO page. Thus, becomes your opportunity to explain clearly who you are and what your company is all about.
2. Create regular content that gets shared
Understand what your audience wants, what their interests are, and what type of content they interact with more. All these small things matter a lot to get boost website traffic from social media marketing. A study by Copyblogger suggested that only 20% of the audience read a caption, while 80% of them read the taglines. Thus, you can see how analyzing plays its part. You can start with sharing a variety of content and see how your customers have interacted.
3. Identify that perfect time for you to share your thoughts
After analyzing your audience's interests, it becomes important that you know what time they are most active on social media, at what time they are likely to go through your content properly. Figuring this out will require time and patience, but when this gets sorted out, you will automatically boost website traffic from social media.
4. Use a mix of content (images, videos, only text, slideshows)
A picture is worth a thousand words. And a video worth of thousand images. Just Kidding! But with the latest changes in the algorithm of various websites, it has been seen that visual content garnish more reactions and conversions. This is even suggested by Twitter, where an image gets 1.5 times retweets on an average than normal text. While on Facebook, videos get 3 times more reach than normal posts.
5. Use hashtags properly
Adding proper #hashtags not only increase your visibility but also helps you reach those who are looking for your products and services. According to buffer Tweets with hashtags receives 2 times more traffic than non-hashtag posts. And understanding the use of hashtags also matters as different social media platforms have different formats of content. So, analyze properly as to how many hashtags would be great for your social media marketing.
6. Make a call to action in most posts you share
A call to action is necessary for social media to generate a pathway for your audience to follow. You are there on social media because you want your audience to do certain things that you want them to do. Some popular calls to action are- READ MORE, LEARN MORE, call now! voice your opinion! Reach us to know more, among many others. Use them properly to boost website traffic from social media.