Description of Proposed Approach
The process entails the incorporation of the two proposed approaches, and it will involve the engagement of stakeholders. First, there will be a research performed to identify the strategic shareholders, impacted upon by the identified issue. In order to understand this, it will be necessary to conduct a desktop research, which will be based on the issues highlighted, and the overall business strategy of Samsung. The background research, published with a writer from the case study writing help servcie, will also involve the request of internal documents from the company, in addition to conducting media scans, and exploring various advocacy groups’ documents and websites. The identified stakeholders, in this case, include the customers, shareholders, government agencies, communities, creditors, and employees. Second, there will be a stakeholder mapping exercise, which will adopt a proprietary framework, in order to prioritize them. The mapping exercise of the stakeholders will entail identifying the impact that these stakeholders have, in relation to the identified problem; since it is an issue related to the environmental conservation and the pollution, the main stakeholders will include the management, community, directors, government agencies, and shareholders.
Third, the process will entail developing a partnership with Samsung, with the aim of evaluating the high-priority stakeholders, in order to engage them and start the creation of list of people to be invited for a roundtable discussion (Eskerod & Jepsen, 2016). The prioritization process will entail identifying the impact that each of the stakeholders has, and how they may be accessible for a roundtable. These stakeholders have the capacity to make decisions on a behalf of the company, in relation to issues, dealing with corporate social responsibility (CSR). The issue under discussion can be viewed from both a CSR perspective and a compliance perspective. The government agencies have set the levels of compliance that must be met by Samsung, but the company has to conduct its responsibility to a level that is above the compliance levels, as it may be beneficial in terms of costs’ saving, and creation of positive image.
Fourth, once the list is developed, there will be a stakeholders’ roundtable to discuss the issues of pollution and environmental conservation. The agenda will entail discussing the challenge, and possible solutions, as well as, their benefits to different stakeholders. The ‘cradle to cradle’ approach is the one presented by a non-profit institution with the same name, and it administers the certification of organizations that have embraced the process (Braungart & McDonough, 2009). When an organization goes through the process of certification, it has to make the changes in an innovative manner in its products and processes (Braungart & McDonough, 2009). In the case of Samsung, these changes will enable the production of items that meet the environmental conservation threshold, and the results will lead to reduced environmental pollution. Additionally, there is also the product lifecycle analysis, which is a model that has various stages and assesses a given product; for example, Samsung Galaxy Tab, or types of products, such as laptops, throughout their lifecycle. The lifecycle has to meet various environment-related aspects, in order to ensure that the product meets resources and energy efficiency, disposal of hazardous substances, and others, such as having eco-friendly products (Suckling & Lee, 2015).
Fifth, after the roundtable, there will be the development of a report that will offer the summary of engagement, the findings, and a recommendation of the steps to be followed towards the actualization of the proposal. After delving deep into the discussions on the two identified approaches of dealing with the issues, there will be a discussion of results, based on the members’ contributions. Each of them will have shared their views, in relation to the way the process impacts them, which is necessary for the approaches to be adopted or not. Based on findings of the roundtable meetings, the report will highlight the ideal approaches to be taken by Samsung, in order to ensure that it deals with the problem of pollution and environmental conservation within the CSR concept. Therefore, the innovative ideas to be presented have to mainly focus on the impact on the society, as opposed to the additional income that is generated for the company.
The report will be exhaustive, as it will share all the aspects of the entire process, so as to enable the stakeholders to understand the views and opinions of their counterparts, and the reasons behind the decisions to either support or oppose the proposed approaches. The different stages of the process are essential, as one leads to the other. Throughout the entire process, both approaches will be highlighted and the stakeholders will be aware of the same. The discussions during the roundtable will be critical in the decision making process to make sure that the process is successful. Implementation of the process is expected to culminate in various outcomes, as discussed in the following section.
Description of Outcomes
Upon the completion of the engagement and Samsung will have managed to have an understanding of the priority of their stakeholders in relation to the issue of environmental conservation and pollution. The identified issues will be raised with the stakeholders, and they will share their opinions about them. It is an excellent way for a company to understand the views and standings of their stakeholders. The process will also have resulted in meeting of the stakeholders for the purpose of discussing the issue of environmental conservation. Environmental conservation is core in the modern organizations and businesses. Therefore, having an opportunity for Samsung to have a roundtable with the stakeholders, will promote their relationship, which is essential for the success of an organization. The roundtable discussions will pave a way for such engagements in future among the stakeholders. Since this will not be the only time that the company will need to deal with an issue and require the contribution of the stakeholders, setting up a similar process in future, will be easy, as a precedent will have been set. The process will also culminate in recommendations on a strategy that will work best for the corporation. Depending on the results of the roundtable, there will be recommendations on the approaches that Samsung can adopt, in order to be successful in their quest to deal with the issues of environmental conservation and pollution.
As one of the leading manufacturing companies in the world, Samsung is expected to be at the forefront in the implementation of processes and procedures that safeguard the environment and prevent pollution. Although, some stakeholders may be opposed due to the related costs, the results are expected to benefit Samsung. Therefore, as discussed, it is proposed that a stakeholders meeting be set and this will focus on identifying the current CSR problem and offering solutions. The proposed solutions, which include the implementation of the ‘cradle to cradle’ approach, as well as the lifecycle analysis will be essential in the CSR programs of Samsung. The discussions among the stakeholders will assist in the identification of problems and resolving them. The discussions have to be followed by a report with the recommendations to incorporate the stakeholders’ suggestions.